Web app development

A web application is software that runs in a browser and behaves like a product rather than a website. Dashboards, portals, internal platforms, marketplaces, anything where people log in and do work.

For most businesses this is the right first build, and it is frequently not what they came in asking for.

Web app or mobile app

The short version. A web app runs in any browser, reaches anyone you can send a link to, and updates the moment you deploy it. A mobile app has to be installed, and every change goes through app store review before it reaches a user, in exchange for the phone's hardware and a place on the home screen.

Note what is not on that list. Build effort. We build mobile cross-platform, so it is one codebase either way. The real difference is distribution and how quickly you can change things, not how many times something gets built.

If your users are employees, partners, or customers doing considered work rather than quick taps, the web app wins on almost every measure that matters. If you need the camera, the location, offline use or push notifications, the mobile app earns its keep.

A lot of products end up as both, in that order. Web first, because it is faster to learn from, then mobile once you know what people actually do.

Web app or website

Worth separating, because the words get used interchangeably and they are not the same purchase.

A website explains what your business does and turns a visitor into an enquiry. A web application is something people log into and get work done in. One is read. The other is used.

If the thing you are describing has accounts, permissions, records that change, and people who open it every day as part of their job, it is a web app. If it has pages, a contact form, and a visitor who leaves once they know enough, it is a website.

What we build

Operational dashboards and reporting platforms. Customer and partner portals. Internal tools that replace spreadsheets. Marketplaces and multi-sided platforms. Public-facing platforms with serious functionality behind them. All with the integrations, data model and infrastructure underneath.