E-commerce development

We build online stores from nothing and then run them. Not a template handed over at launch, but a storefront that gets designed, built, integrated with the systems behind it, and improved every month afterwards.

Most of our e-commerce clients stay with us after launch, which is the part of this work that actually determines whether the store makes money.

What we build

Greenfield store builds, designed and developed end to end. Migrations from platforms that have been outgrown. Custom functionality and apps where the platform stops short of what the business needs. Integrations to inventory, accounting, fulfilment and CRM, so the store is connected to the operation rather than sitting beside it. Payment and checkout configuration. Returns and post-purchase flows. And ongoing merchandising, optimisation and growth work under a monthly retainer once it is live.

The parts nobody budgets for

Building the storefront is the visible half. The half that decides the outcome is everything attached to it: stock and inventory sync, payment gateways that suit the markets you sell into, shipping and delivery logic, and returns.

Returns in particular. Invisible in a launch plan and enormous by month six. Handled badly it quietly consumes margin through manual approvals, duplicated refunds, and stock that never makes it back into sellable inventory. Returnit, our own returns engine, exists because we kept watching it happen.

Platform is a decision, not a default

We are not tied to one platform. Shopify covers a lot of what we build and our experience there runs deep, and we have delivered on other platforms where they were the better answer.

The choice gets made per project against catalogue size and complexity, how much custom logic sits behind checkout, what it has to integrate with, and what the team maintaining it can realistically run day to day. Picking the platform before anyone understands the operation is how retailers end up migrating eighteen months later.

Selling beyond your own market

If your customers are in another country, a handful of things are better decided before the build than after: which payment gateway actually works for the markets involved, how currency and pricing are handled, how cross-border tax and duty are treated, and how returns and support work across timezones. We have built for retailers selling into markets they are not based in, so these come up early rather than at launch.

When something else fits better

If you are not selling online and the site's job is to explain what you do and bring in enquiries, that is a website rather than a store.

If the storefront is fine and the real problem is that stock, pricing and fulfilment disagree with each other, start with business systems and integrations. Fixing the operation first makes the store worth building.